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// Beyond the first screen

The real change is deeper.Every section has a job.

Mig & Tan went from a generic class listing to a guided story that helps the right person recognize herself and take action.

01

From information to recognition

Before: a broad list of classes. After: the visitor instantly recognizes her own story.

Before
From information to recognition, before redesign
After
From information to recognition, after redesign
02

From a catalogue to a transformation

Before: products to browse. After: a clear picture of how life feels when you begin again.

Before
From a catalogue to a transformation, before redesign
After
From a catalogue to a transformation, after redesign
03

From a generic button to a natural next step

The final invitation now completes the story instead of simply ending the page.

Before
From a generic button to a natural next step, before redesign
After
From a generic button to a natural next step, after redesign
Right audiencefeels understood
Clear storybuilds desire
Easy actionmoves people forward

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